Useful website for creating custom Google maps
Link From the site description Easily draw on maps and then share them with friends, completely for Free! Simple enough to be used by children, but powerful enough to be used by GIS professionals – Scribble Maps is the easiest way to draw and share maps with friends. I have been using this site for creating custom maps for our home tour videos. It is a great way to add your own information to a map and share it with your social networks. You can also download your map for use in other materials.
read moreHalf of U.S. shoppers rely on phones for in-store research
Source: GigaOM From the article Nearly one in five mobile shoppers bought online during the holidays after viewing products in stores, a Pew report says. Even larger percentages of consumers used their mobile devices inside stores to check prices, read product reviews and seek advice from friends before deciding on purchases. What does it mean that 50% of consumers are now doing their shopping and research on mobile phones? It means that even while you are standing in front of your customer, they are doing their due diligence on your services via a smartphone. That means it is now more...
read moreWhy Google Plus is now an essential business marketing tool.
I wish I could put a siren on this post. This is probably one of the biggest shake ups in search engine optimization ever. Google has changed the top results to incorporate social networking results, and it favors Google+ HEAVILY!!! If you are responsible for the marketing of a company, you need to watch the first half hour of “This Week in Tech: Episode 336” (Embedded below). Basically what you need to know is that, if you aren’t using social media to market yourself, especially Google+ you can kiss your search engine results goodbye. If you want to know how to easily...
read moreHow to create a great real estate video tour
Some simple rules to escape the point and shoot picture tour grind. I created this tutorial for Squidoo.com. You can check out the original here. Here are some simple tips and tricks to create a great video tour of a house for sale. Equipment: I prefer a DSLR that allows you to add a wide angle lens attachment. I personally use a Canon T2i with a stock lens and a .44nm Fisheye adapter. A tripod that moves smoothly is essential for room pans. Clean audio is essential. You can pick up a Zoom H4n, H2, or H1 for about $100-$250. Also, buy a lapel mic and extension cable. For still photos, get an...
read moreRatings and Review marketing provides best digital marketing ROI
Source - marketingprofs.com From the article, Among popular social marketing channels, user-generated content stands out for driving return on investment: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; and among those, 59% report average or significant ROI—making ratings and reviews the top social strategy to generate measurable return, according to a report by Bazaarvoice and the CMO Club. Want to learn some strategies on how to increase your number of ratings and reviews? Contact...
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